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Free tool

Dental ROI Calculator for dental clinics

Enter your clinic's data and calculate in real time how much you can generate with patient acquisition campaigns. No registration, no cost.

Your clinic's data

Default values based on the real average from our 40+ active clinics.

Your monthly projection

leads → patients → revenue

Estimated CPL €18
Leads generated 111
New patients 17
Cost per patient (CPA) €120
Revenue generated
€58,333
ROAS 29.2x Net profit €56,333

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How to interpret the results

This calculator uses average data from our 40+ active clinics. Real results depend on factors like geographic area, local competition, quality of sales follow-up and your clinic's value proposition. It's a projection — an indicative X-ray, not a definitive diagnosis.

CPL (Cost per Lead)

What it costs to generate an interested contact. The default values correspond to the average Meta Ads CPL from our data. In Google Ads the CPL is typically 80–100% higher, but with greater purchase intent.

Conversion rate

The percentage of leads that end up starting treatment. The industry average is around 14–15%, but clinics with good sales follow-up reach 20–25%. The slider lets you adjust based on your management capacity.

ROAS (Return on Ad Spend)

Revenue generated per euro invested in advertising. A ROAS of 10x means that for every euro invested, the clinic generates €10 in revenue. In dental marketing, a healthy ROAS is above 8x.

Where do these benchmarks come from? From the Dental Marketing Study 2025: aggregated data from 120,000+ leads generated for dental clinics in Spain.

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