Attract adult patients who invest in their smile.
60% of orthodontics demand in Spain comes from adults aged 25–45. They search, compare, and decide online. Our acquisition system reaches them before your competition does.
The largest segment is chronically underserved
Most orthodontics practices focus their marketing on parents of teenagers. Meanwhile, the adult market — higher ticket, higher decision autonomy, higher lifetime value — is barely contested.
Profile: 25–45, working professional
Adults who want to fix their smile for personal and professional reasons. They've been thinking about it for years. They just need the right message at the right moment.
Ticket: €3,000–€5,000 per treatment
Invisalign and premium aligners command significantly higher prices than traditional braces. The marketing investment per patient is identical — the return is 3–4x higher.
60% of demand, undertargeted
Adults represent the majority of orthodontics searches in Spain, but most clinics still show teenage-focused ads and imagery. This misalignment is your opportunity.
Low-cost orthodontics isn't your main competitor
Patients who research quality Invisalign are not the same patients who buy the cheapest option. The problem isn't price — it's visibility. If they don't find you first, they go to whoever was most present online.
Why clinics lose patients to low-cost
- Generic ads that look identical to competitors
- No follow-up sequence after initial contact
- Landing pages that talk about the clinic, not the patient's outcome
- Response time of 24–48 hours vs. 5-minute automated response
What our system does differently
- Treatment-specific messaging focused on adult transformation
- Automated WhatsApp + email follow-up within 5 minutes
- Landing pages with real testimonials and outcome photography
- Remarketing to recapture prospects who didn't convert immediately
4 steps from first search to seated patient
Treatment differentiation: invisible vs. cheap
Our creatives position Invisalign as a professional, discreet solution for working adults — not a generic "fix your teeth" message. This pre-filters for patients willing to invest in quality.
Meta Ads: targeting the adult decision-maker
Interest layering (professional development, aesthetics, health-conscious), demographic targeting 25–45, and lookalike audiences from your best existing patients. Instagram Stories and Reels capture intent before Google Search does.
Google Ads: active demand capture
High-intent search campaigns ("Invisalign [city]", "adult braces", "invisible orthodontics") combined with Google Display remarketing. We capture the patient when they're actively searching.
Lead filtering and qualification
Multi-step forms qualify budget, timeline, and prior orthodontics history. Automated scoring prioritizes leads by conversion probability. Your team only handles pre-qualified prospects.
Valencia clinic: 94 leads in 6 weeks, 15x ROAS
A Valencia orthodontics clinic specializing in Invisalign had been running Google Ads for 18 months with a generic agency. Their CPL was €28 and conversion was below 20%.
We rebuilt the account around adult patient messaging, launched parallel Meta Ads campaigns targeting 28–42 year-old professionals, and implemented a 5-step WhatsApp follow-up sequence.
In 6 weeks: 94 leads at €6.20 average CPL. Of these, 52 became first consultations and 31 started treatment. Total treatment value: approximately €93,000. Budget invested: approximately €6,200. ROAS: 15x.
What orthodontics clinics ask us most
Does your system work for both traditional braces and Invisalign?
Yes, but we typically segment them into separate campaigns. Invisalign appeals strongly to the adult professional demographic via Meta Ads. Traditional orthodontics for teens has a different funnel — primarily Google Search from parents. Each requires distinct messaging and targeting.
How do you compete with low-cost orthodontics chains?
By not competing on price. Low-cost chains attract price-sensitive patients. Our system attracts quality-sensitive patients — adults who prioritize expertise, outcome, and patient experience. The messaging, visuals, and targeting are completely different. You don't need to win on price when you win on positioning.
What budget do you recommend for orthodontics marketing?
We typically recommend €1,200–€2,000/month in ad spend for orthodontics, split between Meta Ads (primary) and Google Search (secondary). This generates sufficient data volume for optimization and is justified by the €3,000–€5,000 average treatment ticket.
How long before results appear?
Meta Ads typically generate leads within 72 hours of launch. Google Search campaigns need 2–3 weeks to accumulate data and optimize. Most clients see their first consultations in week 2. By month 2, patterns are clear enough to scale what's working.
Do you handle the creative content (photos, videos) too?
We provide creative direction and copy. For best results, we recommend using actual before/after photos and patient testimonials from your clinic. We guide the brief and production, and can work with stock content for the launch phase while you build your own library.
Find out your orthodontics market opportunity before investing
We analyze search demand, adult patient penetration, and your competitive landscape in your area. Free, with no commitment.