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Specialized dental marketing

Dental marketing that generates patients, not just clicks

Dental marketing is not generic marketing. A patient's decision cycle can last weeks and their objections are specific: fear, price, trust in the professional. A generalist agency improvises. We've spent 8 years working exclusively with dental clinics — and it shows in every campaign.

40+ active clinics
120,000+ leads generated
€5M+ in sales for clinics
Specialist vs. generalist

Why dental marketing requires specialization

A dental patient is not an e-commerce buyer. They don't decide in 5 minutes. Before choosing a clinic, they research, compare, ask their network and struggle with fear of pain, distrust of the treatment or the perception that it's too expensive.

Each objection requires a different message. Each treatment attracts a different profile. And each geographic area has specific competition that must be understood before launching a single campaign. As in the clinic: without prior diagnosis, any treatment is a gamble.

Generalist agencies apply the same formula they use to sell sneakers or online courses. We build every campaign, every piece of copy and every audience specifically for the behavior of the dental patient. Because it's the only thing we do.

Specialized services

Each channel and treatment requires its own strategy

We don't offer generic packages. Each service is designed for a specific channel or treatment, because what works for implants doesn't work for whitening.

Google Ads for dentists

Patients who are already searching for dental treatment in your area right now. Active demand with the highest purchase intent in the funnel.

See service

Facebook & Instagram Ads

Latent demand acquisition: patients who haven't searched yet but need treatment. Reach them before your competition does.

See service

Implant patient acquisition

The highest-ticket treatment. The one that generates the most ROI when you have the right filtering and follow-up system.

See service

Orthodontics patient acquisition

Adults and families. The treatment with the highest volume of online demand. Campaigns that communicate value over low-cost chains.

See service

The Dentalead system

How our acquisition system works: like a good treatment

Diagnosis, plan, intervention and follow-up. Each phase is measured, because predictability is not a matter of luck — it's a matter of method.

Step 01 · Diagnosis

Local market audit

Before touching a single ad, we analyze your area: how many clinics compete with you, what they're doing digitally, which treatments have the most demand and where the real opportunities are that nobody is taking advantage of. This analysis drives the entire strategy.

Step 02 · Treatment plan

Treatment-specific strategy

We don't launch a generic "dental clinic" campaign. We design separate strategies by treatment: implants, orthodontics, cosmetics, whitening. Each with its own message, target audience, priority channel and landing page. Because the implant patient looks nothing like the whitening patient.

Step 03 · Intervention

Launch and weekly optimization

Campaigns are launched and optimized week by week. We don't set and forget. Every Monday we review which keywords convert, which ads work, which audiences respond best and adjust to lower costs and improve lead quality.

Step 04 · Follow-up

Real-time results reporting

You have access to a dashboard where you see in real time how many leads come in, how many convert to appointments, what each patient costs and what your return is. No spreadsheets, no monthly reports that arrive late. The data is your X-ray — and the accounts are yours.

diagnosis → treatment plan → campaigns → measurable follow-up

Activate my patient acquisition system
Is it for you?

What type of clinic we work with

We work with clinics that want to grow predictably, not by luck. We're not for everyone: if you're looking for followers or likes, we're not your agency. If you want real patients in your chair, we are.

  • Independent clinics that want to stop relying on word of mouth
  • Clinics with 1 to 5 treatment rooms that need to fill their schedule consistently
  • Clinics specializing in implants, orthodontics or cosmetics seeking high-value patients
  • Clinics in competitive areas that need to differentiate digitally
  • Clinics that tried generalist agencies and didn't get real patients
The numbers

8 years of specialization, in figures

40
Active clinics
across Spain
120000
Leads generated
qualified for reception
5+
In sales generated
attributed to campaigns
52
Lead → appointment conversion
average across active clinics
Frequently asked questions

Questions about dental marketing

What does Dentalead's dental marketing service include?
The service includes a local market audit, treatment-specific strategy (implants, orthodontics, cosmetics), Meta Ads and Google Ads campaigns, dedicated landing pages, automated lead tracking system and a real-time results dashboard with leads, appointments and revenue generated.
How much does it cost to hire Dentalead?
The service fee starts from €700 + VAT per month. Ad spend is paid separately directly from the clinic's accounts — because the accounts are yours — with an initial recommendation of about €15/day. Total investment depends on the number of treatments and city.
Are there lock-in contracts?
No. Monthly billing with 30-day cancellation. If the system generates real patients, you don't need a contract to stay.
How long until you see the first results?
The first qualified leads arrive between 7 and 14 days from launch. Results stabilize between month 2 and month 3, when campaigns have enough data to optimize.
What makes Dentalead different from a generalist agency?
We work exclusively with dental clinics. Ad accounts are owned by the clinic, reporting includes real patients (not vanity metrics) and the strategy is designed for the specific behavior of the dental patient: their fears, their decision cycle and their objections.
Free diagnosis

Want to know how many patients you can acquire?

We give you a free diagnosis: we analyze your area, your competition and the real acquisition potential for your clinic. No commitment, no lock-in contracts.

  • Free diagnosis of your current situation
  • Analysis of your area and competition with real numbers
  • Custom acquisition plan, no commitment
  • Response within 24 hours

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★★★★★ 4.9/5 · based on active clinics
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