94 qualified leadsin 6 weeks · €6.20 per lead
52 leads converted into first appointments. Latent demand activated with short video and hyper-local targeting.
Dental clinic, Valencia · active client
Latent demand · Meta Ads
Facebook & Instagram Ads for dental clinics that convert.
Unlike Google, Meta captures latent demand: people who haven't searched yet but need or want dental treatment. With the right segmentation you reach them before they visit your competitor — and that isn't luck, it's precision.
€6.20 per lead · orthodontics
€8.40 per lead · implants
52% lead → appointment conversion
Two channels, two patients
The difference between Meta and Google for dental clinics
These are complementary channels, not competitors. Each captures a different patient type:
- Google → patient with active intent. They've already decided they want a dentist and are comparing options. Higher quality, higher CPL.
- Meta (Facebook & Instagram) → patient with latent need. They know they need treatment but haven't searched yet. Lower CPL, higher volume.
The patient who's been thinking about fixing their smile for months, sees a before/after on Instagram, and finally asks for information. That's the opportunity Meta Ads opens for your clinic. And if you don't take it, another clinic in your area will.
Method, not guesswork
What works in Meta for dental clinics
After 8 years and 120,000+ leads generated exclusively in dental, we know exactly which formats and targeting approaches convert — and which burn budget.
01 · Capture
Lead Ads with native form
Meta Lead Ads let users submit a form without leaving the app. This reduces friction and increases conversion, especially on mobile — where 78% of dental traffic originates. The form pre-fills with the user's data, dramatically simplifying the conversion process.
02 · Creative
Short video with real patient results
Video ads of 15–30 seconds showing real treatment outcomes get conversion rates 40% above static images. Reels format is especially effective for invisible orthodontics and cosmetic dentistry.
03 · Targeting
Hyper-local segmentation
We don't show your ads across all of Spain. We target by 5–15 km radius around your clinic, adjusting for age and profile by treatment (45+ for implants, 25–40 for orthodontics, 30–50 for cosmetics). We also build lookalike audiences from your best existing patients.
04 · Recovery
Intelligent remarketing
A patient who visits your website but doesn't leave their details isn't lost. Remarketing campaigns keep showing them relevant ads over the following weeks, reminding them of your offer until they take action. This strategy recovers 15–25% of leads that would otherwise be lost.
The follow-up
Our lead qualification process
The main challenge with Meta Ads for dental clinics is that leads arrive cold. The user filled out a form in 10 seconds, often on impulse. If you call them 3 hours later, they don't even remember asking for information.
That's why our system includes:
- Qualification questions in the form that filter by treatment of interest, geographic area, and urgency level.
- Contact within 5 minutes of receiving the lead (clinics that contact within 5 minutes have an 85% contact rate, versus 55% for those taking over 1 hour).
- Automated follow-up sequence via WhatsApp and email for leads who don't respond to the first call.
The result: an average conversion of 52% from contacted lead to scheduled appointment across our active clinics. And since everything is tracked, you see every step of the journey — the data is your X-ray.
Real results
What Meta Ads has already done for clinics like yours
187 first appointmentsin 3 months · €8.40 per lead
The clinic went from empty slots to a waiting list. Predictable acquisition, month after month.
Dental clinic, Barcelona · active client
Free diagnosis
Want to generate dental demand in your area?
We analyze the Meta Ads acquisition potential in your area and tell you how many patients you can get. No commitment, no lock-in.
- ✓ Analysis of your area and competition on Meta
- ✓ CPL estimate for your treatments
- ✓ Custom acquisition plan, no commitment
- ✓ Response within 24 business hours
Prefer to talk? — no forms required.
Request your diagnosis
No lock-in · No commitment · Response within 24 hrs
★★★★★ 4.9/5 · based on active clinics